This week’s post will focus on content! Every little thing that is included in your web pages or social media outlet should have great content. Keep in mind that your audience wants to connect and create a strong bond with you. What better way to do this then through the contend you are providing?
Great web content is about the buyer, not you. The content that you provided will drive action on your site. The better content you have the more likely your message will get across and you will get what you are looking for from visitors. Ex purchases, donations and web traffic.
There are many ways for you to make sure the content you are providing is good content on the web. And your going to learn how now.
1. You must create a buyer persona and define the problem. After you have created a buyer persona then it is time to put yourself in their position. What content needs adjusting on you site or social media to please most people? Research what has worked best to connect with buyer personas like yours in the past. There are so many statistics that prove that having a buyer persona will only improve your success rates. Don’t skip this step!
2. Use real-world language, this means do not use jargon. You want to make sure you get your points or messages across. People do not like to read jargon and this will make them loose interest in what you have to say. Speak to your audience like you would to a family member. You would not swear yet you would not use all this your companies jargon. The simpler you make it for people to understand the more likely people will be willing to stay on the site and pay attention to what you are saying.
3. Don’t be fake. Do not over exaggerate or put emphasis on something that is not accurate, you will lose credibility in the eyes of the public. Make sure to always be honest and do not put any content that can be controversial on your site. People what to know the truth so give them the good, bad and ugly so that is what we are expected to give to them. Don’t hold back on them.
4. Talk to your audience in a friendly and familiar matter. The people who are on your site are looking for something that you have and at the end of the day your mission is to make their time on your site enjoyable and simple. The easier it is to manoeuver around you’re site the more likely they are to stay on your site, come back to your site or even refer a friend to your site all because they had a good experience.
P.s keep in mind that everything on your site or social media is considered as content. From pictures to graphs, charts to videos and anything else on display. Make sure to keep all your info up to date and current.
An example of a great website would be Fine Cooking, they clearly followed the steps above. They have a clear buyer persona, they use simple language, they are transparent and last but not least they are relatable.
If you make sure to include all these elements in your web page or social media outlet and remember that Content is king, then you will most likely be successful over social media.