If you’re reading this right now, it must mean that our last post had some great content that made you want more! This lets us know that we’re doing our job as bloggers, and that our audience is happy with what we’re putting out there.
Any way you look at it, the end result is the same. People search up websites every day to gain new insights and acquire new information from them, but they never search these sites to spend hours looking through glorified advertising. Here is an article giving the you a short list of reasons as to why people choose to search up websites first. With the Internet being such a worldwide resource, business owners, big and small, must accommodate this newfound audience with open arms – and with great content.
So how do we begin such a seemingly large task? Simple. Decide on how you want to present your business to your audience. What impression do you want to leave on them? Once you’ve decided this, each of your online initiatives will follow suit. Having one clear message will make it simple for you and your team to utilize multiple online outlets (blogs, videos, images, the list goes on!) but still have your online presence appear unified. Regardless of whether you’re a big or small business, this rule bares equal importance. Though the task itself may be more difficult if you have multiple brands within the company, you will still need to ensure that your audience views you as having one single personality. This will help them to distinguish you from other companies offering similar products or services. Apple is one of the leading technology companies of all time, which means their audience wants to access them at all hours of the day. To do this, they access their website. When navigating their site, it’s very obvious that no matter what piece of technology their audience is after, it is clearly an Apple product.
You need to know and understand who you are targeting with your website, and build the entire concept of it around them. Your content must provide your audience with unique points of view. If it does not, your website will face the challenge of blending in to the thousands of other sites with similar offerings. You cannot spend the majority of your time focused on executing the design and delivery of the content as opposed to the content itself. The glitz and glamour of your site may be what initially draws viewer’s attention, but it is not enough to keep them coming back for more. Always remember your buyer persona, and spend your time creating content that will please them.
So what exactly constitutes as “thoughtful content?” What makes your content superior to other website’s? The difference should be that you are writing to help your audience, to answer their questions and to show them why you’re a worthy business to invest in. That being said, you need to do this in a way that is not self-promoting – you are not building a website around a sales pitch. Develop your content around your audience’s needs, and what you think they will find appealing. Keep it interesting! Use titles as a way to grab the reader’s attention. Little details can make a difference. Here is a link to a short article on why you should avoid the advertisement trap.
Hopefully after reading this, you feel comfortable and knowledgeable on how to build superior content and how to present it to your audience. Content brings in your audience, and your audience brings you success! (Leah)